When it comes to the user experience, content is still king!
Good website design is much more than just making a website pretty. Your content, its structure and how it is presented plays a vital role on how well your website will work with users. Your users will not have the patience to spend too long on your website and its all too easy to navigate away, so its important to make sure all your content is accessible as quickly and easily as possible.
In general when it comes to content, less is more. Don’t bombard the user with too much information. Having a word heavy website means that key information can be drowned out. The vast majority of users will not have the patience to read through pages of content so keep your information short and to the point where possible. If you do need a lot of content, organise it in a way that the most important information stands out and where applicable use images and graphics to help breakup the content. A good copywriter should be used to keep the content punchy and to the point.
Too many websites don’t utilise whitespace. Cramming as much content as possible makes the website busy, cluttered and unreadable. Whitespace is also a great way to draw the users attention to key information.
The navigation should coincide with the content structure and be seamless, intuitive and consistent across the website. If users can’t find what they want in less than 3 clicks, most will leave.
Another big mistake with a lot of websites is letting the content get stale and outdated. Regularly updating of news and projects can help keep your website relevant while also helping with your Google ranking. For more content heavy websites, a content strategy with a workflow and governance plan with selected staff members is recommended.
So design and content should really go hand in hand. This seems pretty straight forward, but so many clients and web designers alike put content as an afterthought. If you think your site’s content doesn’t matter, then you are sorely mistaken.